Steve Jobs and Steve Wozniak's Cupertino technology company — creator of the Mac, iPod, iPhone, iPad, and App Store — the first company to reach $1 trillion in market capitalization — defining the integration of hardware, software, and services.
Creates the integration model for consumer technology — Apple's strategy of owning the entire user experience (hardware + software + services + retail) produced the most loyal customer base and most profitable consumer electronics business in history.
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