Athletic Brewing Co

American non-alcoholic craft beer company founded by Bill Shufelt and John Walker in 2017 — which became the most commercially successful non-alcoholic beer brand in the US — capitalizing on the sober-curious and alcohol-reduction movements.

Built the most successful non-alcoholic craft beer brand by focusing on quality and the active-lifestyle consumer rather than the recovering alcoholic — making alcohol-free beer socially acceptable and even desirable for the fitness-conscious audience — and demonstrated that the NA beer market was far larger than previously assumed.