Mike Cannon-Brookes and Scott Farquhar's Sydney software company — creator of Jira, Confluence, Trello, and Bitbucket — one of the most successful enterprise software companies ever built without significant VC funding.
Creates the bootstrapped enterprise SaaS model at scale — Atlassian reached $100M ARR without a traditional sales force, relying entirely on self-serve and developer adoption; this PLG model influenced the entire enterprise software industry.
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