South Korean musical group (Bangtan Sonyeondan — Beyond The Scene) who have become the most successful Korean musical act in history — whose Map of the Soul album series (Persona, 7) was directly inspired by and references Murray Stein's Jung's Map of the Soul — making Jungian psychology embedded in their most successful artistic work.
Brought Jungian psychology to the most global mainstream popular music audience in history — the Map of the Soul series' explicit engagement with Persona, Shadow, and Ego in Jungian terms transformed analytical psychology from an academic and therapeutic concern into the conceptual framework for the world's most popular music act.
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