American entrepreneur who co-founded Ben & Jerry's with Jerry Greenfield in 1978 — building one of America's best-loved ice cream brands through premium flavors, irreverent marketing, and a commitment to social causes — before selling to Unilever in 2000.
Built Ben & Jerry's as the proof that a business committed to social values (employee pay equity, progressive causes, environmental responsibility) could compete successfully against conventional businesses — making values-based business a legitimate commercial strategy rather than a PR exercise.
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