British entrepreneur who transformed Formula 1 from a collection of independent racing teams into a global media and entertainment business — negotiating broadcast rights, consolidating commercial control, and growing F1 from a niche sport to a global brand worth billions.
Built the Formula 1 commercial empire by convincing teams to give up individual broadcast rights in exchange for a guaranteed income — then using that pooled media rights control to negotiate enormously valuable broadcast deals globally — creating the template for how modern sports properties are commercialized.
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