American aerospace company founded by Jeff Bezos in 2000 — which developed the New Shepard suborbital rocket (tourist flights) and the New Glenn orbital rocket — as a long-term project to enable millions of people to live and work in space.
Develops the reusable rocket technology needed to make space access economically viable — competing with SpaceX in the orbital launch market — while Bezos's stated mission of enabling millions to live in space provides a multigenerational ambition comparable to Musk's Mars vision.
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