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institution1996–present

Booking

Disciplines:
e-commerce
e-commerce/online travel booking
e-commerce/accommodation marketplace

Summary

Dutch online travel agency founded in 1996, acquired by Priceline in 2005, and now the world's largest accommodation booking platform with over 28 million listings.

Core Contribution

Built the most complete global accommodation inventory through an extranet model — letting hotels manage their own listings — and perfected conversion optimization at scale, generating higher revenue per visitor than any competitor through rigorous A/B testing.

Historical Influences

Geert-Jan Bruinsma

Intellectual Lineage

Online Travel Agency Model European E-CommerceAccommodation Marketplace

Contemporaries & Peers

Expedia Airbnb AgodaHotels.com

Minds Influenced

Expedia Airbnb

Intellectual Posterity

Extranet inventory modelConversion rate optimization as core competency

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Booking

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