American PC software company founded by Philippe Kahn in 1983 — which produced Turbo Pascal, Delphi, and briefly acquired Ashton-Tate and its dBase database — competing directly with Microsoft before declining in the 1990s.
Demonstrated that aggressive pricing and developer focus could build a large software company against Microsoft — Turbo Pascal's low price point built a massive developer community that was loyal to Borland — and Borland's history is a case study in the difficulty of maintaining that position against a platform company.
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