BTS's lead single from Map of the Soul: Persona featuring Halsey — a bright, upbeat pop song about simple love and appreciation for a partner — which became one of the most viewed YouTube videos in history within 24 hours of release.
Represents BTS's mainstream pop breakthrough in Western markets — the Halsey collaboration and English-language chorus made Boy With Luv the most internationally accessible BTS single to that point, helping establish them as a global rather than primarily Korean act.
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