German consumer electronics company founded in 1921 — which under Dieter Rams's design leadership in the 1960s–80s produced the most influential body of consumer product design in history — with products so clearly anticipating Apple's design language that Apple's products are routinely compared to Braun objects.
Produced the template for how consumer electronics should look and function — the SK-4 record player, the T3 pocket radio, the household appliances — establishing that industrial products could be beautiful through rigorous simplification rather than decoration, directly influencing Apple's entire design vocabulary.
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