Collins and Porras's study of 18 visionary companies — corporations that had sustained excellence across decades — identifying the organizational characteristics that distinguished them from merely good competitors.
Core ideology: visionary companies have a stable core purpose and values that remain constant while strategies adapt. Big Hairy Audacious Goals (BHAGs): stretching targets that galvanize organizations. Cult-like cultures: visionary companies have strong, demanding cultures that drive out those who don't fit. The tyranny of the OR vs. the genius of the AND: visionary companies reject false trade-offs.
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