Swiss psychiatrist and psychoanalyst — founder of analytical psychology — who created the concepts of archetypes, the collective unconscious, introversion/extroversion, and individuation — whose split with Freud and subsequent mystical-psychological work shaped 20th century popular psychology.
Creates the collective unconscious and archetype theory — Jung's argument (that beneath the personal unconscious lies a deeper collective unconscious populated by universal archetypes — Shadow, Anima, Self — shared across humanity) is the most influential non-Freudian depth psychology and has permeated art, literature, and popular self-help.
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