American graphic designer who created the Nike Swoosh logo in 1971 as a Portland State University student, paid $35 for the design — later given Nike stock by Phil Knight in 1983 as a belated acknowledgment of its value.
Created the Nike Swoosh — one of the most recognized brand marks in history — in a student design project, demonstrating that iconic brand identity can emerge from unexpected sources and that the value of design is rarely apparent at creation.
No recorded historical influences.
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