French fashion designer who founded his eponymous couture house in 1946 and debuted the 'New Look' in 1947 — full skirts, cinched waists, soft shoulders — which single-handedly redirected post-war fashion away from wartime austerity.
Invented the 'New Look' as a deliberate rejection of wartime fabric rationing — luxuriantly full skirts, nipped waists, padded hips — reestablishing Paris as the capital of world fashion after the German occupation and creating the brand that Bernard Arnault would eventually use as the seed of LVMH.
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