Cool It: The Skeptical Environmentalist's Guide to Global Warming (2007) by Bjorn Lomborg directly counters An Inconvenient Truth, accepting that climate change is real and human-caused but arguing that panic leads to expensive and ineffective policies. Lomborg advocates prioritising green R&D over current carbon-mitigation approaches.
Offered the first major book-length, data-driven counterpoint to Al Gore's alarmist framing; proposed a practical, economics-based climate agenda as an alternative to Kyoto-style caps.
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