Jim Sinegal and Jeffrey Brotman's Issaquah, Washington membership warehouse retailer — notable for its employee-friendly policies (high wages, benefits for part-time workers), low margins, and the 15% markup rule.
Creates the membership warehouse model with genuine employee and customer alignment — Costco's commitment to never marking up more than 15%, paying employees significantly above retail average, and treating customers as partners produces unusual loyalty from both groups.
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