Ken Kocienda's 2018 account of his 15 years as a software engineer at Apple — developing the iPhone keyboard and Safari browser — which provides the most specific and credible description of Apple's demo-driven product development process from the inside.
Reveals the specific mechanism behind Apple's product quality: the demo culture — every idea must be made tangible and shown to leaders at regular reviews — which creates a bias toward concrete progress over abstract discussion, and which Steve Jobs used to maintain personal oversight of hundreds of simultaneous product decisions.
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