Creativity, Inc.

Ed Catmull's 2014 book about building and maintaining Pixar's creative culture — from the founding through Toy Story, the Disney acquisition, and beyond — structured as a manual for how to manage creative people without killing their creativity.

Provides the most detailed available account of how a creative organization maintains excellence at scale — the Braintrust, the fear of failure, the postmortem, the principle that early ugly prototypes are essential — making it the definitive text on managing creative work.