American fitness brand founded by Greg Glassman in 2000 — combining Olympic weightlifting, gymnastics, and metabolic conditioning in timed workouts — which created the most successful fitness community model through its affiliated gym ('box') franchise system.
Created the competitive community model for fitness — the WOD (Workout of the Day) posted publicly, the whiteboard tracking, the CrossFit Games as aspirational spectacle — making fitness a community sport and demonstrating that competitive community dramatically increases adherence.
Discussing
Ask anything about CrossFit — their ideas, influences, contradictions, legacy.
Sign in to start a conversation.