American brand naming consultant who founded Lexicon Branding — the firm that named BlackBerry, Pentium, Swiffer, Febreze, OnStar, and Dasani — considered one of the most successful naming consultants in history.
Created the most consequential product names in consumer technology — Lexicon's naming methodology (linguistic analysis, phonetic patterns, cultural resonance) produced BlackBerry and Pentium among dozens of major brand names; Placek's firm demonstrated that naming is a rigorous discipline, not mere wordplay.
Discussing
Ask anything about David Placek — their ideas, influences, contradictions, legacy.
Sign in to start a conversation.