John Hench's account of the principles behind Disney theme park design — drawing on his 65 years as a Disney Imagineer to articulate the visual and experiential principles that make Disney parks work.
Disney design philosophy: reassurance, storytelling, and the elimination of anxiety as design goals. The visual language of Disneyland: color theory applied to emotional effect, forced perspective, the 'weenie' (visual magnet) as navigation tool. How Disney manages guest perception through carefully controlled visual information. A practitioner's guide to experiential design.
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