Dieter Rams

German industrial designer who served as chief design officer at Braun from 1961 to 1995 — creating the most influential body of consumer product design of the 20th century — and whose Ten Principles of Good Design became the philosophical foundation for Apple's design under Jony Ive.

Created the functionalist design philosophy that 'good design is as little design as possible' — making products that were so clearly organized and minimal that they became invisible — and articulated the Ten Principles that Jony Ive kept on his desk and that define Apple's design approach.