British political strategist — who ran the successful Vote Leave Brexit campaign (2016) — Chief Adviser to Prime Minister Boris Johnson (2019–2020) — whose 'weirdos and misfits' management approach and hostility to the civil service made him the most disruptive figure in British government in modern history.
Creates the data-driven micro-targeting model for a Leave campaign — Vote Leave's combination of Facebook micro-targeting, the £350M NHS bus, and the specific message architecture (Take Back Control) was the most sophisticated use of digital political strategy in British history and won a campaign the polls consistently said would lose.
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