American pizza delivery chain founded in 1960 — which reinvented itself from a declining pizza brand into a technology company that happens to sell pizza — through its investment in delivery tracking, digital ordering, and franchisee support systems.
Provides the most striking example of a legacy food brand reinventing itself through technology — Domino's digital ordering and real-time tracking investment transformed it from a struggling pizza chain into one of the most technologically sophisticated restaurant companies globally.
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