American business executive who served as president and COO of Coca-Cola under Roberto Goizueta, known as the company's public face and relationship builder — and for his famous statement that 'we were not planning to bring it back but I'm not wearing a hairshirt or eating crow.'
Managed Coca-Cola's retail and bottler relationships as its most effective salesman and relationship capital builder — a critical counterweight to Goizueta's financial focus — and became famous for his honest handling of the New Coke fiasco.
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