Growth executive who has led growth at SurveyMonkey, Miro, Amplitude, and Duolingo — and who is one of the most prominent voices on product-led growth (PLG) and self-serve SaaS business models — known for her frameworks on growth loops, monetization, and the transition from sales-led to product-led.
Created the practitioner vocabulary for product-led growth transitions — her frameworks on growth loops, self-serve monetization, and the PLG vs. sales-led spectrum became standard references for SaaS companies evaluating their go-to-market approach.
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