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book1999

Emperors of Chocolate

Disciplines:
investigative journalism
business history

Summary

Joel Glenn Brenner's 1999 investigative business history of the Mars and Hershey corporations — the only book written with any internal access to the famously secretive Mars organization.

Core Contribution

Provides the only substantive insider account of Mars Inc.'s culture, management practices, and business history — making it the sole research document for understanding the world's most secretive large private company.

Historical Influences

Joel Glenn Brenner

Intellectual Lineage

Business Investigative JournalismAmerican Food Industry History

Allied Works

Secret Formula Candy FreakThe Hershey Story

Contemporaries & Peers

Secret Formula The Wal-Mart Effect

Minds Influenced

No recorded minds influenced.

Intellectual Posterity

No conceptual posterity found.

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