Melissa Perri's 2018 argument that companies fall into the 'build trap' (equating outputs with outcomes, shipping features without measuring their impact) and how to escape it through outcome-driven product management.
Names and diagnoses the 'build trap' — Perri's framework for distinguishing feature factories (build trap) from outcome-oriented product organizations is the clearest account of why so many product teams fail to create value despite constant delivery.
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