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institution1996–present

Expedia

Disciplines:
e-commerce
e-commerce/online travel
software/marketplace technology

Summary

American online travel platform founded as a division of Microsoft in 1996, spun out through IAC, now the world's largest online travel agency by revenue.

Core Contribution

Pioneered the online travel agency model — aggregating hotel, flight, and car rental inventory into a single consumer interface — and demonstrated that travel was the ideal e-commerce category due to high transaction value and repeat purchase.

Historical Influences

Rich Barton Barry Diller Dara Khosrowshahi

Intellectual Lineage

Online Travel Agency Model E-Commerce MarketplaceMicrosoft Internet Division Origins

Contemporaries & Peers

Booking.comPriceline Travelocity Orbitz

Minds Influenced

Kayak Hotels.com Trivago

Intellectual Posterity

OTA categoryDynamic packaging

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Expedia

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