Swiss linguist who founded structural linguistics and semiology — the theory that language is a system of differences, that the linguistic sign is arbitrary, and that language can be studied synchronically as a system rather than only historically.
The linguistic sign is arbitrary — no natural connection between signifier (sound image) and signified (concept). Language is a system of pure differences — the value of any term is purely relational. Synchronic vs. diachronic linguistics: the structural study of language as a system is prior to historical study. Langue (language as system) vs. parole (individual speech acts).
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