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institution1903–present

Ford Motor Company

Disciplines:
business
business strategy/corporate strategy

Summary

Ford Motor Company is an American automobile manufacturer notorious for the Ford Pinto scandal, in which internal cost-benefit analysis weighed fixing a defective fuel tank against projected lawsuit payouts.

Core Contribution

Ford's Pinto cost-benefit analysis — estimating that it was cheaper to pay wrongful death settlements than to fix a $11 fuel tank flaw — became the most cited real-world example of utilitarian reasoning producing immoral corporate outcomes, used in business ethics and philosophy courses worldwide.

Key Spikes & Highlights

  • Pinto cost-benefit memo (calculated that saving 180 deaths at $200,000 per life was worth less than the $11 fix times 12.5 million cars — and chose not to fix)
  • $11 fix forgone (the repair that would have saved lives cost $11 per car — the figure that became the symbol of corporate moral callousness)
  • Grimshaw v. Ford (the landmark 1981 California punitive damages verdict that punished Ford for conscious disregard of consumer safety)
  • Utilitarian reasoning reductio (invoked in the lecture as proof that pure cost-benefit utilitarianism, without rights-based constraints, can justify murder)

Historical Influences

No recorded historical influences.

Intellectual Lineage

American automobile industry Cost-benefit regulatory analysis

Contemporaries & Peers

Philip Morris General Motors

Minds Influenced

No recorded minds influenced.

Intellectual Posterity

Corporate cost-benefit analysis ethics case studyPinto case in tort law

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Ford Motor Company

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