George Horace Lorimer

American editor and author — editor of the Saturday Evening Post for 36 years (1899–1937) — author of Letters from a Self-Made Merchant to His Son — who transformed the Saturday Evening Post into the most widely read American magazine.

Creates the mass-circulation American magazine of the early 20th century — Lorimer's Saturday Evening Post (peak circulation 3M) published F. Scott Fitzgerald, William Faulkner, and Sinclair Lewis while serving a popular audience; his editorial vision of American middle-class aspiration shaped the cultural imagination of the era.