American gym chain founded in Venice Beach, California in 1965 — which became the iconic center of bodybuilding culture through Arnold Schwarzenegger and the documentary Pumping Iron — the original 'Mecca' of bodybuilding.
Established the template for serious weight training gyms — and through its association with Arnold Schwarzenegger and Pumping Iron in the 1970s became the cultural epicenter of bodybuilding, making Gold's Venice Beach a pilgrimage site for the global fitness community.
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