Good Strategy Bad Strategy

Richard Rumelt's 2011 argument that most corporate strategy is 'bad strategy' (aspirational fluff, goals mistaken for strategy) and that 'good strategy' always has three elements: a diagnosis of the challenge, a guiding policy, and coherent actions.

Provides the clearest account of what strategy actually means — Rumelt's kernel framework (diagnosis + guiding policy + coherent actions) is the most operationally useful strategy framework available, directly applicable to organizations of any size.