Jim Collins's study of companies that made the leap from good to great performance and sustained it — identifying the counterintuitive factors that distinguished them.
Level 5 leadership: the leaders who took companies from good to great combined extreme personal humility with fierce professional will — the opposite of the celebrity CEO. The Hedgehog Concept: great companies focused on the one thing they could be best in the world at, that drove their economic engine, and that they were deeply passionate about. The Flywheel: sustained success comes from consistent pushing in one direction, not dramatic transformations.
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