Collins and Hansen's study of companies that thrived in uncertainty and chaos — identifying the disciplined, empirical, paranoid practices that distinguished them from comparable companies that declined.
10Xers: leaders who consistently outperformed their industry by a factor of 10, not through genius but through fanatic discipline, empirical creativity, and productive paranoia. The 20-mile march: consistent performance regardless of conditions — neither speeding up in good times nor slowing in bad. Fire bullets then cannonballs: test ideas cheaply before big bets. SMaC: Specific, Methodical, and Consistent practices.
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