Hal Hershfield

American psychologist — UCLA Anderson School of Management — author of Your Future Self — who studies the psychology of future self-continuity and its implications for long-term decision-making.

Creates the future self-continuity research — Hershfield's research (using aged avatar images to increase retirement savings) demonstrates that people make better long-term decisions when they feel connected to their future selves; this is the most practically useful finding in temporal psychology.