German-American Frankfurt School philosopher who argued that advanced industrial society produces one-dimensional thought — a totalizing integration that eliminates opposition — and became the philosophical voice of the 1960s New Left.
One Dimensional Man: advanced capitalism integrates the working class through consumer satisfaction, eliminating the negative thinking essential to critique and liberation. Eros and Civilization: Freud's surplus repression — repression beyond biological necessity — maintains capitalist productivity; liberation requires a non-repressive civilization.
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