Japanese businessman who served as president of Nintendo from 1949 to 2002, transforming it from a playing card company into the dominant global video game platform through ruthless third-party licensing control, the NES, SNES, Nintendo 64, and Game Boy.
Built Nintendo's platform monopoly through a licensing control model — requiring third-party developers to submit games for approval, capping the number they could release, and extracting royalties — creating the first software quality-controlled game platform and establishing the model all subsequent platforms copied.
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