PANTHEON
ExploreBuild My Library
© 2026 Pantheon — an atlas of the ideas that shaped how we think.
book2013

In My Shoes

Disciplines:
memoir
entrepreneurship
fashion
luxury goods

Summary

Tamara Mellon's 2013 memoir about co-founding and building Jimmy Choo — covering her difficult childhood, the building of the brand, and the contentious relationship with the Choo family that ultimately led to her departure.

Core Contribution

Provides a frank account of the tensions in a co-founded luxury brand — between the craftsman/artisan founder (Jimmy Choo) and the entrepreneur/business builder (Tamara Mellon) — and how the two different orientations both made the company and eventually tore it apart.

Historical Influences

Tamara Mellon

Intellectual Lineage

Fashion MemoirLuxury Brand History

Allied Works

Shoe Dog Deluxe: How Luxury Lost Its Luster

Contemporaries & Peers

Shoe Dog Deluxe

Minds Influenced

Fashion entrepreneurship literatureFounders podcast fashion content

Intellectual Posterity

In My Shoes Jimmy Choo origin story

Discussing

In My Shoes

Ask anything about In My Shoes — their ideas, influences, contradictions, legacy.

Sign in to start a conversation.