Incognito: The Secret Lives of the Brain

Bestselling 2011 book by David Eagleman arguing that the vast majority of brain activity occurs below conscious awareness and that the self is a post-hoc narrator rather than an agent in control. Draws on clinical cases, experiments, and evolutionary reasoning to dismantle the Cartesian homunculus.

Made the neuroscience of unconscious cognition mainstream, systematically demonstrating that conscious deliberation is a small fraction of neural computation and that identity, preference, and decision-making are largely constructed beneath awareness.