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person2016–present

Jesse Cole

Disciplines:
marketing
entertainment/sports entertainment
entrepreneurship/experiential business

Summary

American sports entrepreneur and founder of the Savannah Bananas, a baseball entertainment team that replaced conventional minor league baseball with trick plays, dancing, and audience participation — selling out every event and becoming a global touring phenomenon.

Core Contribution

Reimagined baseball as pure entertainment — eliminating everything fans complained about (long games, slow pace) and replacing it with choreographed trick plays, fan interaction, and spectacle — and proved the result was more commercially viable than conventional baseball.

Key Spikes & Highlights

  • Fan Experience as Product (every Savannah Bananas rule change — no walks, no mound visits, batters can steal first base on a passed ball — is evaluated solely by 'is this more fun for the fan?', treating the sport as substrate rather than sacred)

Notable Works & Achievements

Fans First

Historical Influences

Bill Veeck The Harlem Globetrotters

Intellectual Lineage

American Sports Entertainment TraditionVaudeville Performance TraditionHarlem Globetrotters Entertainment Model

Contemporaries & Peers

No recorded contemporaries.

Minds Influenced

No recorded minds influenced.

Intellectual Posterity

Savannah Bananas entertainment model

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