Spanish executive who served as Inditex's CEO from 1997 to 2005 and as Amancio Ortega's key operational partner — designing the technology and logistics infrastructure that made Zara's fast fashion supply chain function, including the proprietary point-of-sale systems that fed trend data directly to designers.
Built the technology infrastructure that made Zara's fast fashion model operationally possible — the proprietary POS systems that transmitted daily sales data from every store to the design team, the logistics network centered on the massive La Coruña distribution center, and the IT architecture that enabled the 2-week design cycle.
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