Joseph Henrich

American anthropologist at Harvard — author of The Secret of Our Success and The WEIRDest People in the World — whose research on cultural evolution and the WEIRD (Western, Educated, Industrialized, Rich, Democratic) bias in psychology is reshaping social science.

Creates the WEIRD critique of social science and the cultural brain evolution theory — Henrich's argument (that most social science research uses WEIRD populations and cannot generalize to humanity; and that culture shapes cognition at the deepest levels through gene-culture coevolution) is the most consequential recent methodological critique in social science.