Donald Katz's 1994 insider account of Nike at the height of its 1990s cultural dominance — covering the Air Jordan peak, the Michael Jordan relationship, and the internal culture of a company that had become a global phenomenon.
Captures Nike at the peak of its cultural power in the early 1990s — the Air Jordan era — providing the contemporary reporting that Shoe Dog's retrospective memoir could not, showing how Nike's employees experienced being inside the culture as it became dominant.
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