American crowdfunding platform founded in 2009 — which pioneered the rewards-based crowdfunding model for creative projects — enabling independent creators, filmmakers, game designers, and inventors to fund projects directly from their audience.
Created the proof-of-concept mechanism for independent creative funding — allowing creators to validate demand before production — and enabled an entire generation of creative projects (board games, films, technology products) that traditional funding gatekeepers would not have supported.
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