Canadian journalist — New Yorker staff writer — author of The Tipping Point, Blink, Outliers, and Talking to Strangers — the best-selling popular social science writer — whose books are simultaneously the most praised and most criticized in pop-psychology.
Creates the counter-intuitive social science narrative as a literary form — Gladwell's method (identify a surprising but true social phenomenon, explain it through multiple case studies, give it a catchy name) produced a genre that generated hundreds of imitators and transformed how popular social science is written and marketed.
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