American blogger and author whose The Subtle Art of Not Giving a F*ck became one of the best-selling self-help books of the decade by applying a counter-intuitive Stoic-adjacent framework — stop pursuing positivity, instead choose your problems wisely.
Reframed the self-help project from the pursuit of positive feelings to the conscious selection of meaningful problems — arguing that suffering is unavoidable and the only relevant question is which suffering is worth choosing.
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