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institution1995–present

Match.com

Disciplines:
software/consumer internet
relationships/online dating
business/subscription services

Summary

American online dating service founded in 1995 — the first major commercial online dating site — now part of Match Group under IAC's former structure.

Core Contribution

Proved the subscription online dating model and established the category, generating the data and cash flow that funded Match Group's subsequent acquisition of Tinder, Hinge, and OKCupid.

Historical Influences

Gary Kremen Peng Ong

Intellectual Lineage

Consumer Internet Subscription ModelOnline Dating Category Creation

Contemporaries & Peers

eHarmony Plenty of Fish Yahoo! Personals

Minds Influenced

eHarmony Plenty of Fish OKCupid

Intellectual Posterity

Match Group portfolioOnline dating subscription model

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Match.com

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